Counterfeiting is not new to the semiconductor industry, which is massive considering it consists of manufacturers, distributors and consumers from all parts of the world. From mobile devices to medical devices and automobiles to heavy duty machinery, semiconductors are used extensively for the production of goods. This industry is also renowned for having a large counterfeit market. Fake and substandard semiconductors are manufactured and sold with extremely negative impacts.
The genuine manufacturers' reputations are at stake with the circulation of these fake semiconductors in the market. They suffer heavy losses and are sometimes forced to close shop owing to these low quality products. The most common tactic used by counterfeiters is remarking of products. They replace the marks made by the original manufacturers with fresh marks showing higher speed, a different number or brand and pass it off to unsuspecting customers. Generally there exists a network of sales brokers who buy and supply these fake goods to the market and nabbing them red-handed becomes extremely difficult.
Counterfeiting flourishes due in part to these three things:
How Can Counterfeiters Be Stopped?
Every government and industry of the world is acting in unison to stop the plague of counterfeiting from ruining businesses. Every year a Governments/Authorities Meeting on Semiconductors (GAMS) is conducted by the World Semiconductor Council (WSC) and attended by government officials from China, Taiwan, EU, Japan, Korea and the United States. Discussions on the detection of semiconductor counterfeits and enforcement requirements to check their growth help in understanding the growth of the counterfeiting business and also to put in measures to stop it.
Employing Brand Protection Software
Businesses employ brand protection software to identify and prioritize their risks and ensure optimum protection of their brands. However, any brand protection software chosen must necessarily perform functions like identifying the exact source of counterfeit, detecting the online counterfeit source through intuitive user interfaces and analyzing the results to comprehend the network of the participating parties. It should be able to locate the main players and find new counterfeit networks and targets. New Momentum provides high quality brand protection solutions with advanced search technology that helps to monitor activities on a daily basis. It detects the pricing, discounts and the quantities of products sold online, and provides the customers an easy view of data through its user friendly dashboards. It has an excellent indexing system that rates suspicious entities and helps in identifying the source that is causing brand damage and financial loss. With the help of New Momentum solutions, manufacturers are able to detect chips being sold at high rates. Counterfeiting is a fast spreading epidemic that can incapacitate commercial prospects. Employing effective solutions that can weed out this problem from its roots can help save businesses and maintain a healthy commercial environment.
The genuine manufacturers' reputations are at stake with the circulation of these fake semiconductors in the market. They suffer heavy losses and are sometimes forced to close shop owing to these low quality products. The most common tactic used by counterfeiters is remarking of products. They replace the marks made by the original manufacturers with fresh marks showing higher speed, a different number or brand and pass it off to unsuspecting customers. Generally there exists a network of sales brokers who buy and supply these fake goods to the market and nabbing them red-handed becomes extremely difficult.
Counterfeiting flourishes due in part to these three things:
- Shortfall of manufactured products - Shortages of products can bring forth counterfeits. The demand in the market creates an easy breeding ground for counterfeiters because they then have ample opportunities to expand their operations by selling fake products.
- Products with high value- The counterfeit industry prospers because they know where to acquire products at a low price and where to hike the selling prices. This know-how gives them easy profits.
- Redundant devices - The redundant parts that are no longer manufactured by the original manufacturers aid counterfeiters who procure look-alikes of those products and sell them at exorbitant prices.
How Can Counterfeiters Be Stopped?
Every government and industry of the world is acting in unison to stop the plague of counterfeiting from ruining businesses. Every year a Governments/Authorities Meeting on Semiconductors (GAMS) is conducted by the World Semiconductor Council (WSC) and attended by government officials from China, Taiwan, EU, Japan, Korea and the United States. Discussions on the detection of semiconductor counterfeits and enforcement requirements to check their growth help in understanding the growth of the counterfeiting business and also to put in measures to stop it.
Employing Brand Protection Software
Businesses employ brand protection software to identify and prioritize their risks and ensure optimum protection of their brands. However, any brand protection software chosen must necessarily perform functions like identifying the exact source of counterfeit, detecting the online counterfeit source through intuitive user interfaces and analyzing the results to comprehend the network of the participating parties. It should be able to locate the main players and find new counterfeit networks and targets. New Momentum provides high quality brand protection solutions with advanced search technology that helps to monitor activities on a daily basis. It detects the pricing, discounts and the quantities of products sold online, and provides the customers an easy view of data through its user friendly dashboards. It has an excellent indexing system that rates suspicious entities and helps in identifying the source that is causing brand damage and financial loss. With the help of New Momentum solutions, manufacturers are able to detect chips being sold at high rates. Counterfeiting is a fast spreading epidemic that can incapacitate commercial prospects. Employing effective solutions that can weed out this problem from its roots can help save businesses and maintain a healthy commercial environment.
